John C Klensin <john+ietf(_at_)jck(_dot_)com> writes:
Somewhat more to the point, the DMA is very pragmatic. If they
see the writing on the wall for "plain spam", they will almost
certainly rapidly start to retreat toward "responsible spam",
including opt-out systems, unenforceable laws, etc., with the
claim that they are trying to find a good balance between the
"needs" or marketers and consumer desires.
It won't matter. If the laws aren't effective, the torch wielding mobs
won't go away. In the end, the DMA will either accept laws that work,
or they'll ultimately lose. I suspect the latter.