Hi Ole,
IMHO any registered organisation (even if volunteering) has a market which
has users/customers. If there is a market, then there should be a logo and
if there is a logo then that is a marketing signal, but will always need
marketing (planning and strategies) to make that organisation not die in
future within its markets (specially volunteering organisations don't last
without marketing).
@ Trustees:
My point 4 needs amendment as follows:
4) many companies use IETF documents/meetings and participate/host but are
there integrated projects among those companies by using the IETF
trademark. I think that the IETF general area can establish projects among
those companies to produce some new IETF products. In that situation I
think the secretariats trademark can be helpful within that general area
works/projects. So I hope you define (defined conditions or situations or
markets) when we need or don't need that secretariats trademark, also that
you have a plan when to bring it back registered if your defined conditions
apply.
On Tuesday, April 15, 2014, Ole Jacobsen wrote:
AB,
Why do you think this has *anything* to do with "marketing" ???
Trademarks are there to protect brands and owners,
Yes within its market.
so that somebody
else cannot cause confusion by using the same name/mark/logo.
That's all.
I don't think that is only the case. IMO it cost thousands for reasons not
just that. The confusion is related to users and those users may change to
use others. If no one uses IETF then it will close down, which trustees
should make sure not to let that happen.
AB