Take a look at this CNN Money article
(http://money.cnn.com/2003/07/02/news/companies/telemarketers/):
----snip----
Companies that are major users of telemarketing calls are preparing to
shift efforts to e-mail and direct mail once a new federal "do-not-call"
list takes effect in October, according to a published report.
The Wall Street Journal said Wednesday that companies such as AT&T and
Allstate Insurance are looking to shift some of their sales efforts away
from the phone solicitations that have been central to their business plans
in the past.
"We plan to shift into other communication mediums, and rely more heavily
on traditional TV advertising and e-mail marketing," Allstate acting Chief
Marketing Officer Todd DeYoung told the paper. "We also plan to stimulate
inbound call volume by doing more directed advertising and more direct mail."
---snip---
The original WSJ article is available at
(http://online.wsj.com/article_print/0,,SB105709304831164600,00.html).
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