Erik Hollensbe wrote:
I don't know where most of you come from culture-wise in this industry;
but in my world it's still very much about teaching people how to fish
instead of handing them the finished product. It would be beneficial to
both him and us (as mail administrators) to have this information
This may be the wrong place, but, some of the information below becomes
useful upon occasion:
There's a couple of different levels to this, season to suit. Level 3
and above gets you into progressively more severe damage to the
bottom-line. That tends to get attention paid.
Level 1: for those who are "instructable" and non-tech:
http://www.mail-abuse.com/an_listmgntgdlines.html is a recent version of
a highly regarded document of best practices (and why) at a
general/conceptual level. Been around for a very long time. Many
people quote it in situations like this.
Level 2: for those who are instructable and want tech details: see the
MAAWG Sender Best Practices document at http://www.maawg.org.
Level 3: for those who need a stick: you'll get blocked by the sites
that you care most about, if not a significant chunk of the Internet.
Big sites are good at it. If a big site notices you, you always lose.
So don't go there.
Level 4: bigger stick: It is becoming illegal in increasing numbers of
jurisdictions (eg: EU or AU) to send unsolicited email.
Level 5: for those who need a very large stick: If Bill C-27 passes
(it's damn close), every time he sends unsolicited email to a Canadian
(and how can you tell whether a .com is a American or Canadian?), he
could be on the hook for a fine of up to $250K _apiece_. And no, he
can't assume that the three branches of the Canadian government
responsible for C-27 will be too busy to go after him. Bill C-27 means
he can get PRA/class action suits on his head _too_.
To paraphrase Clint: "Does he feel lucky?"
I never have to go no further than "don't do that, or spamhaus will
block us" (level 3). That always ends it. Not that I have to do that
often. Our marketers don't need me to tell them that spam is bad. They
just occasionally need me to point out who the fraudsters are.
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