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Scott Kitterman wrote:
As one of the "List Moms" for the spf-help list I get a weekly status
report on subsciption status for that mailing list. It's been hanging
just under 1500 subscribers for the last 6 months or so. Since the
subscriber base tends to turn over (people subscribe, get their
questions answered, and leave) I've figured that a level subscriber base
is indicative of a steady rate of growth.
Now I wonder:
http://www.google.com/trends?q=SPF
Note that (at least when I went to the page) the two most recent
referenced news articles are not about our SPF. I don't think this
trend is good.
All you're basing your doubts on is <http://www.google.com/trends?q=SPF>??
Media exposition sure is a contributing factor to SPF's success, or
"momentum", as you put it, but I don't think it is a good _indicator_ in
our case.
SPF is a grass-roots technology which best propagates whenever someone
calls his mail admin and asks why this "SPF" thing has blocked his mail.
That sort of thing raises awareness with admins (and thus domain owners)
more than a media article or two or ten (not necessarily positive
awareness at first, I know, but as long as the facts speak for us, it'll
be positive in the long run). Compared to that, adoption by the 100
biggest ISPs only helps so much.
I admit that pressure actions, such as AOL privileging mail from SPF-
equipped domains, help a lot, but I'm not sure how much we can influence
that. Should we try to approach big ISPs directly? The question with the
big ISPs anyway is why they don't consider SPF a valuable solution to a
real problem. Lack of awareness can't be the issue among them, can it?
(BTW, I have had private contact with tech representatives of the largest
Belgian ISP and of one of the largest US banks earlier this year who said
they were deploying SPF. So there _is_ movement, it's just not always
visible on the surface.)
And don't forget that according to various recent studies and news
articles, the volume of SPF records has grown to ~3 million by now.
I am not a PR guy and I have no idea how this PR stuff works, but I
think we need some.
I agree.
Let's see what media response the upcoming announcement and press release
bring. After that, I think we should concentrate our PR efforts on a
grass-roots "Spread SPF!" campaign as I said during the last council
election.
I'm very interested however how others see this issue.
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