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Re: [Asrg] It's not spam, it's ooga-booga... Was: 5c. Message Status

2003-04-03 23:35:13
On Thu, Apr 03, 2003 at 03:31:49PM -0500, Kee Hinckley wrote
At 10:36 PM -0500 3/30/03, waltdnes(_at_)waltdnes(_dot_)org wrote:
And if e-marketers adopted *OPT-IN*, we wouldn't have today's problems.

How do you define opt-in?  Paper mail, fax, phone, web-site, email 
message or any of the above with confirmation via any of the above?

  For a mailing-list, email seems logical...

  - Original contact by would-be subscriber via email or web-form
  - List-owner sends confirmation request via e-mail stating which list
    is being checked for subscription confirmation.  Should include a
    random-string/key/token which would not be guessable.  Date-time
    and IP address of the original request would also be nice.
  - The would-be subscriber replies, including token.  (Would MS Outlook
    "out-of-office" messages auto-confirm you?)

  I can tell when a marketer writes a column about opt-in; he does one
short paragraph about confirmed opt-in (see above) and then spends the
rest of a long article tap-dancing to find ways to extend the definition
to include sending stuff to people who didn't ask for it.

-- 
Walter Dnes <waltdnes(_at_)waltdnes(_dot_)org>
An infinite number of monkeys pounding away on keyboards will
eventually produce a report showing that Windows is more secure,
and has a lower TCO, than linux.
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