On Mon, Oct 06, 2003 at 01:13:18PM -0300, Andreas Saurwein wrote:
Are there similar occurances in other countries? To which extent?
Whether it is regional/national depends IMHO on the source. We had/have
customers that start their own homemade newsletters. Yes they use
Outlook.
As some of them have small stores (e.g. photo shops, copy shops, music
clubs) it is obvious that their customers are from the region they're in.
So yes, UCE with a regional character is increasing.
I have talked to a few of them personally. The addresses mostly come
from business cards (contact database) or their customer database and they
hear/see so much about e-marketing (thanks IBM) in TV that they try to
do their own. Some of them fail badly, because they are not aware of how
much email addresses change and have typos and when they send out to
1500 contacts they receive up to 50% bounces.
We try to convince them that double opt-in mailinglists with bounce
handling are the better choice for them and most of them are really
happy with it. We use the address list they give us to generate double
opt-in requests (with an explanation of what is happening) and from my
experience about 20-30% really subscribe.
\Maex
--
SpaceNet AG | Joseph-Dollinger-Bogen 14 | Fon: +49 (89) 32356-0
Research & Development | D-80807 Muenchen | Fax: +49 (89) 32356-299
"The security, stability and reliability of a computer system is reciprocally
proportional to the amount of vacuity between the ears of the admin"
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