On 23/Sep/11 12:58, Richard Kulawiec wrote:
Opt-out is spamming. (Or conversely, any mailing list operated
without a proper opt-in procedure is a vehicle for spam.)
As factual as that assertion is, it must be said that opt-in lacks a
required feature: any A who just happened to invent B, want to notify
the news to X, Y, and Z. Even if A were able to sharply select
prospects, they'd need an initial set to select them from.
Consider this (is it spam?)
Dear Xyz,
you receive this because you subscribed to the
Acme Customers Group. Now, we just happened to invent B!
IOW, opt-out implies the existence of some "fuzzy opt-in" set, which
can be built in widely different ways, e.g. interest lists/groups,
public directories, harvested addresses, million-address CDs, swiped
personal address books, et cetera.
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