Keith;
you missed it. Suppose you could not exchange in commerce with a person of
a given nationality, not because you did not have a language in common
with
him or her, but because your system could not interpret his or her name.
That would mean that you could not spend money in that person's direction,
because you could not communicate with him or her.
And it means that person is at a disadvantage in your marketspace, and
that it's not your problem.
why in the world do people think they can justify or not justify actions
based on whether something is an advantage/disadvantage in some
"marketspace"?
They can justify them locally within local marketspaces, of course.
However, they can't justify to call them internationalization.
Masataka Ohta