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Re: Query to the community -- An additional IETF Meeting event?

2012-03-19 09:58:47
I have two comments on this.

1)  I am in favor of allowing the IAOC to experiment with an event (or two)
like this for the purposes of developing running code with the associated
pros, cons and economics.

2)  I would attend such an additional event if the gear on display was
related to technology I am personally interested in (e.g. commerically
available IPv6 Ready gear).

Regards,

Ed  J.

On Fri, Mar 16, 2012 at 3:49 PM, IAOC Chair 
<bob(_dot_)hinden(_at_)gmail(_dot_)com> wrote:


The IESG and IAOC are considering an addition to the IETF meeting week,
and we would like your views before we develop the idea further.

At NANOG, there is a Beer and Gear reception one evening.  There are
exhibitor tables with product vendors (hardware and software) and service
providers (registries, registrars, ISPs, ESPs, etc.) and anyone else
interested in face time with NANOG participants. They show their equipment
and services.  There is bar in the center of the room serving beer, wine,
and soft drinks. There are hors d'oeuvres scattered around the room.

 QUESTION:  What do you think about doing a Beer and Gear style
            of event on an evening that does not conflict with
            other IETF activities?

This would be an opportunity for free food and drink for attendees, for
vendors and service providers to talk with IETF participants, and for
additional revenue to the IETF.  Obviously, attendance would be optional.

Technical people are at the tables, not sales or marketing staff.  Vendors
know that the audience is very technical, so they send the people that can
communicate with that audience.

We would charge for exhibit tables, to raise additional funds for the
IETF. A stronger base of opportunities for IETF sponsorship distributes our
funding, making it less fragile; this could make it less likely that we
would have last-minute scrambles for additional sponsors, including hosts.
A successful Beer-and-Gear like event would not solve this but it would
help.

In the past, the IETF has avoided vendor exhibits and demonstrations.
 However it is clear that NANOG has found a balance that works and that
NANOG participants and the vendors consider the event valuable.  We believe
this could translate well to the IETF.

We are considering some test events, hopefully to be held at IETF 84
(Vancouver, July 2012) and IETF 85 (Atlanta, November 2012).

The kinds of evaluation criteria we are considering could include:

- Did participants enjoy the event?

- Did vendors consider the event successful?

- Did the IETF raise additional funds?

- Did the event "steal" potential sponsors away from other
 aspects of the meeting?

So, what do you think?  Is this something that we should try?

Please respond on the ietf(_at_)ietf(_dot_)org mail list.

On behalf of the IESG and the IAOC,

Russ Housley
Bob Hinden