I agree, yes hashtag “#smilewithacoke” seems is very dangerous specially for
teenagers the favorite peoples for cocacola, but I add that behind all coca
cola decision, they are too big big marketing and image consulting cabinets and
big money.
serrhini mohammed
Fri, 9 Jan 2015 13:04:56 +0000 от Robin Wilton <wilton(_at_)isoc(_dot_)org>:
I just hope it doesn’t backfire on them. Social media has a way of subverting
heavy-handed corporate initiatives.
In particular, the hashtag “#smilewithacoke” seems to me to be dangerously
close to something much ruder, in English.
It would be terrible if social media folks used that to make this trademark
grab look ridiculous.
R
Robin Wilton
Technical Outreach Director - Identity and Privacy
Internet Society
email: wilton(_at_)isoc(_dot_)org
Phone: +44 705 005 2931
Twitter: @futureidentity
On 9 Jan 2015, at 12:26, mohammed serrhini < serrhini(_at_)mail(_dot_)ru >
wrote:
I tell you that it is a pure marketing operation that aims to
create the event that everyone will be talking about the cocacola
brand, I 'm a guy who know well cocacola environment I worked at
cocacola bottler. the success of cocacola is based on Patent
Trademark , from it secret formula to Twitter hashtags
the success of cocacola is due to the visibility of his logos
everywhere look when you walk into town around world; imposible
not to see the Cocacola logo in every 100 meters. so these
hashtags ' #cokecanpics ' And ' #smilewithacoke will surely enhance the
web visibility.
Mohammed Serrhini
Thu, 8 Jan 2015 04:19:24 +0500 от Fouad Bajwa <
fouadbajwa(_at_)gmail(_dot_)com >:
Sounds like Thomas Piketty's economic theory. Some have too much of
the world's wealth so they may go ahead and waste it over the silliest
of many things out there online instead of doing what matters, but
what matters to them are profits and wasting money over sillier things
in life ;)
On Thu, Jan 8, 2015 at 3:12 AM, "Carlos Raúl G." <
crg(_at_)isoc-cr(_dot_)org > wrote:
+1 George
;)
Carlos Raúl Gutiérrez
+506 8837 7176 ( New Number)
Enviado desde mi iPhone
El ene 7, 2015, a las 1:00 PM, George Sadowsky <
george(_dot_)sadowsky(_at_)gmail(_dot_)com > escribió:
If we do, I recommend the acronym TRASH.
On Jan 7, 2015, at 8:02 AM, Carlos Raul Gutierrez <
crg(_at_)isoc-cr(_dot_)org > wrote:
Do we now need a Twitter Corporation for Assigned Hashtags?????
Carlos Raúl Gutiérrez
ISOC Costa Rica Chapter
skype carlos.raulg
+506 8837 7176 ( New Phone number!!!!)
________
Apartado 1571-1000
COSTA RICA
2015-01-07 7:15 GMT-06:00 Sivasubramanian M <
isolatedn(_at_)gmail(_dot_)com >:
Drinks maker Coca-Cola has filed two trademark applications covering
Twitter
hashtags. Documents filed at the US Patent and Trademark Office in
December
show that the multinational company has applied to trademark
‘#cokecanpics’
and ‘#smilewithacoke’. It is not clear how the hashtags will be used
across
Coca-Cola’s various Twitter accounts, but the drinks brand has been
known to
encourage interaction with its more than two million followers. The
company
uses the #cokejourney slogan on Twitter to promote personal development
among Coca-Cola fans.
http://www.trademarksandbrandsonline.com/news/coca-cola-applies-to-trademark-hashtag-slogans-4231?utm_source=World+IP+Review&utm_campaign=7ee08f8856-TBO_Digital_Newsletter_07_01_2015&utm_medium=email&utm_term=0_d76dcadc01-7ee08f8856-27046057
Sivasubramanian M
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Regards.
--------------------------
Fouad Bajwa
ICT4D and Internet Governance Advisor
My Blog: Internet's Governance: http://internetsgovernance.blogspot.com/
Follow my Tweets: http://twitter.com/fouadbajwa
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С уважением,
mohammed serrhini
serrhini(_at_)mail(_dot_)ru
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С уважением,
mohammed serrhini
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----------------------------------------------------------------------
С уважением,
mohammed serrhini
serrhini(_at_)mail(_dot_)ru