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Re: [Internet Policy] Coca Cola applies to protect Twitter Hastags.

2015-01-09 10:46:33
I just hope it doesn’t backfire on them. Social media has a way of subverting 
heavy-handed corporate initiatives. 

In particular, the hashtag “#smilewithacoke” seems to me to be dangerously 
close to something much ruder, in English.

It would be terrible if social media folks used that to make this trademark 
grab look ridiculous.

R

Robin Wilton
Technical Outreach Director - Identity and Privacy
Internet Society

email: wilton(_at_)isoc(_dot_)org
Phone: +44 705 005 2931
Twitter: @futureidentity

On 9 Jan 2015, at 12:26, mohammed serrhini <serrhini(_at_)mail(_dot_)ru> wrote:

I tell you that it is a pure marketing operation that aims to create the 
event that everyone will be talking about the cocacola brand, I'm a guy who 
know well cocacola environment I worked at cocacola bottler. the success of 
cocacola is based on Patent Trademark , from it secret formula to Twitter 
hashtags
the success of cocacola is due to the visibility of his logos everywhere look 
when you walk into town around world;  imposible not to see the Cocacola logo 
in every 100 meters. so these hashtags '#cokecanpics' And '#smilewithacoke 
will surely enhance the web visibility.

Mohammed Serrhini

Thu, 8 Jan 2015 04:19:24 +0500 от Fouad Bajwa 
<fouadbajwa(_at_)gmail(_dot_)com>:
Sounds like Thomas Piketty's economic theory. Some have too much of
the world's wealth so they may go ahead and waste it over the silliest
of many things out there online instead of doing what matters, but
what matters to them are profits and wasting money over sillier things
in life ;)

On Thu, Jan 8, 2015 at 3:12 AM, "Carlos Raúl G." <crg(_at_)isoc-cr(_dot_)org> 
wrote:
+1 George
;)

Carlos Raúl Gutiérrez
+506 8837 7176 (New Number)
Enviado desde mi iPhone

El ene 7, 2015, a las 1:00 PM, George Sadowsky 
<george(_dot_)sadowsky(_at_)gmail(_dot_)com> escribió:

If we do, I recommend the acronym TRASH.

On Jan 7, 2015, at 8:02 AM, Carlos Raul Gutierrez 
<crg(_at_)isoc-cr(_dot_)org> wrote:

Do we now need a Twitter Corporation for Assigned Hashtags?????
Carlos Raúl Gutiérrez
ISOC Costa Rica Chapter
skype carlos.raulg
+506 8837 7176 (New Phone number!!!!)
________
Apartado 1571-1000
COSTA RICA


2015-01-07 7:15 GMT-06:00 Sivasubramanian M 
<isolatedn(_at_)gmail(_dot_)com>:

Drinks maker Coca-Cola has filed two trademark applications covering 
Twitter
hashtags. Documents filed at the US Patent and Trademark Office in 
December
show that the multinational company has applied to trademark 
‘#cokecanpics’
and ‘#smilewithacoke’. It is not clear how the hashtags will be used 
across
Coca-Cola’s various Twitter accounts, but the drinks brand has been 
known to
encourage interaction with its more than two million followers. The 
company
uses the #cokejourney slogan on Twitter to promote personal development
among Coca-Cola fans.


http://www.trademarksandbrandsonline.com/news/coca-cola-applies-to-trademark-hashtag-slogans-4231?utm_source=World+IP+Review&utm_campaign=7ee08f8856-TBO_Digital_Newsletter_07_01_2015&utm_medium=email&utm_term=0_d76dcadc01-7ee08f8856-27046057



Sivasubramanian M

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-- 
Regards.
--------------------------
Fouad Bajwa
ICT4D and Internet Governance Advisor
My Blog: Internet's Governance: http://internetsgovernance.blogspot.com/
Follow my Tweets: http://twitter.com/fouadbajwa
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С уважением,
mohammed serrhini
serrhini(_at_)mail(_dot_)ru
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