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Re: [Internet Policy] Coca Cola applies to protect Twitter Hastags.

2015-01-09 10:47:14


On 9 Jan 2015, at 13:47, Carsten Schiefner <carsten(_at_)schiefner(_dot_)de> 
wrote:

Hi Robin,

On 09.01.2015 14:04, Robin Wilton wrote:
I just hope it doesn’t backfire on them. Social media has a way of 
subverting heavy-handed corporate initiatives.

In particular, the hashtag “#smilewithacoke” seems to me to be 
dangerously close to something much ruder, in English.

It would be terrible if social media folks used that to make this 
trademark grab look ridiculous.

are you planting ideas into people's minds? ;->

You might think that. I couldn’t possibly comment. 

;^,



Best,

      -C.

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