How to output the less-than sign (and not <)

I am trying to generate HTML which contains an embedded hyperlink. However,
because I use < as the start tag, the resulting HTML displays the actual
source code, and not a hyperlink. How do I escape the escape character so
that the HTML contains the less-than sign?

Here is my current HTML output:

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Upon pressing submit you are agreeing to the Terms and Conditions on <a
href="<http://www.bell.ca>" target=newwindow&gt; bell.ca&lt;/a&gt; the terms
and conditions on Bell's site

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