[Asrg] ??? E-Mail Service Providers Unite in Bid to Stop Spam ???

I saw this:
http://www.nytimes.com/2003/04/28/technology/28AOL.html


Summary:
"The companies \x97 America Online, Microsoft and Yahoo \x97 are calling for
technical changes in the way e-mail is passed around cyberspace to make it
easier to determine who really sent it and what it is about."

Did I miss something? What's this about? 







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