Excerpted from the press release
http://www.networkadvertising.org/espc/092903lumos.asp
Details of Project Lumos technical architecture were unveiled today in
a white paper entitled "Project Lumos: A Solutions Blueprint for
Solving the Spam Problem by Establishing Volume Email Sender
Accountability." The white paper illustrates how the registry can
easily be implemented in conjunction with current spam fighting
technology. The white paper also provides a blueprint for easy
implementation of Project Lumos by ISPs. Project Lumos will allow ISPs,
without significant infrastructure changes, to quickly and
inexpensively reject mail connections from spammers without needing to
accept, store and analyze the fraudulent mail. This should dramatically
reduce the amount of resources required to handle spam.
ESPC is encouraging reviews, recommendations, and comments from the
industry. For information and to download the white paper, visit
www.networkadvertising.org/espc/project_lumos.asp.
About NAI's Email Service Provider Coalition: The Email Service
Provider Coalition (ESPC) was formed in November 2002 by the Network
Advertising Initiative (NAI) to fight spam while protecting the
delivery of legitimate email. The ESPC is comprised of 37 members
including aQuantive, Blue Dolphin, Digital Impact, DoubleClick,
Experian, IMN, and Roving Software. The ESPC members have recognized
the need for strong spam solutions that ensure the delivery of
legitimate email. To this end, the ESPC has created several crucial
sub-committees, including legislative and technical committees, which
have been very active in the war against spam. Our flagship initiative,
Project Lumos, is an industry proposal for a registry-based solution to
the spam problem.
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