It has been suggested that folk like the FTC should "talk with spam
filtering companies" prior to sending out large quantities of mail --
even if that mail is unquestionably "non-spam." This is easy to say.
However, it isn't obvious to me who these "spam filter companies" are.
If I was going to send out a few hundred thousand legitimate messages
sometime next week, who would I warn? How would I contact them?
It seems to me that if we have a system that relies on people
talking with each other, then we need to put in place some mechanism so
that they can find each other to begin the discussions.
* Should we have a mailing list to which people can send notices
of "intent to send" large quantities of mail?
* If you are warning someone, what form should the warning take?
Should it include a sample message? Should it include the headers that
you will be sending? Should it include information on the number of
messages that you'll send? How about providing information concerning
the time of day that the message will be sent?
* Is there a place for standards on how such warnings should be
issued? If so, who should draft and promulgate such a standard?
* Should there be third-party "judges" established that will
have the time, patience and skills to determine whether planned email
blasts are legitimate? If so, who should these judges be?
bob wyman
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