Original press release:
http://www.ftc.gov/opa/2004/04/adultlabel.htm
FTC Adopts Rule That Requires Notice That Spam Contains
Sexually-Explicit Material
Starting May 19th 2004, spam that contains sexually oriented material
must include the warning “SEXUALLY-EXPLICIT: ” in the subject line or
face fines for violations of federal law. The CAN-SPAM Act, passed by
Congress in 2003, directed the Federal Trade Commission to adopt a rule
requiring a mark or notice to be included in spam that contains sexually
oriented material. The purpose of the notice is to inform recipients
that a spam message contains sexually oriented material and to make it
easier to filter out messages they do not wish to receive. Establishing
the mark was one of several actions Congress directed the Commission to
undertake by enacting the CAN-SPAM Act, which was signed into law on
December 16, 2003. The CAN-SPAM Act required the Commission to prescribe
the mark or notice within 120 days after passage of the Act.
....
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