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Re: [Asrg] pre-rfc thought balloon: ESMTP DATAFIRST

2006-06-05 17:16:53

On Jun 5, 2006, at 4:20 PM, David Nicol wrote:

I had lunch last week with some guys who send "responsible e-mail advertising" and got a glimpse of the situation from their points of view. If you had a list of, say, every potential coca-cola drinker at AOL, switching to a DATAFIRST sequence would allow you to put the ad in first and then chase it with the whole mailing list, easing your conflicts with the recipient postmasters who currently have to deal with multiple open connections from you. The bulk of the transferred data is the vast list of recipients, perhaps millions.

Unsolicited email based upon a list of potential customers does not sound like "responsible e-mail advertising." Who gets the message must not be based upon exposing an individual's profile of filter settings, whether or not an ESP reaps some monetary advantage. Dynamically negotiating a long list of recipients based upon content would also be a privacy concern, and would be counter productive at abating abuse. Unsolicited email must not be allowed under any efficacy guise.

-Doug




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