On Jun 23, 2005, at 12:45 PM, Ned Freed wrote:
For anyone who was sleeping during the relevant Psych 101 lecture,
this is
called the Hawthorne effect.
Damn. I knew there was a famous study that identified this effect,
but I
couldn't remember the name.
Doing anything at all gets folk's attention.
The name "Hawthorne Effect" comes from some early work (1927-1932) on
organizational measurement done at the Western Electric plant in
Hawthorne, Illinois, where management tried to determine optimum
levels of factory-floor lighting. Because the employees knew about
the study, they responded to each adjustment in light level by
increasing productivity.
Steve
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