On Thu, Aug 19, 2004 at 02:10:16AM -0400, John Glube wrote:
would take a lot of consideration on their part. The more
organizations that recognize verified opt-in as a best
practice, the more likely that it will be accepted by bulk
emailers and the less abuse there will be. It's in their
About three months ago, one of the leading email service
providers in the SOHO market place published a study
proving that a verified opt-in mailing list was more
responsive, gave rise to less churn among subscribers and
cut spam complaints dramatically.
Much as I hate to be the one to introduce areas of grey into an
otherwise beautiful black-and-white tableau, I'd like to point
out that they do exist.
As an example, a company is intending to launch a new product.
They publicise it in advance on their website. They invite
visitors to the site to fill in their email address and hence
be notified when the product is actually available. It will be
a one-off mailshot. Perhaps they log the IP addresses from which
the requests are received, along with an accurate time.
Should they really then have to send out a mail to confirm that
the user really wants them to send the other mail in a couple of
months' time?
I don't think so; it just wouldn't be a reasonable and sensible
thing to do.
For anything that's going to be sent on an ongoing basis,
however, I'm definitely right with you. But where exactly is the
line?
Cheers,
Nick