spf-discuss
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Re: [spf-discuss] Perils of reputation

2007-02-09 09:01:34
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There are value judgments here, and society as a whole is more forgiving
than yourself.

Alex van den Bogaerdt wrote:
On Wed, Feb 07, 2007 at 01:30:43PM -0700, David MacQuigg wrote:
Interesting problem!  The example is very helpful in defining the category 
of email we are talking about.  How about we call it "Solicited Commercial 
Email" or SCE, instead of "cageliner".

no problem here, but ...

This would include mail from 
charitable and political organizations asking for donations,

SPAM!

Noncommercial. UNE?
This is a particular category that, as a society, we have decided is
"good" enough to allow interrupting your dinner with a phone call. I
expect that if it comes down to legislation, your inbox will not be
considered more sacred than your dinner hour.

                                                             ads from 
Walgreens,

SPAM!
On the contrary, I get the Walgreen's ads, but it is because I signed up
for them (with verification in the loop and permission to send e-mail
advertisements). Definitely solicited, and they seem to be rather
careful about how they use their list, as does my local newspaper who
also sends me commercial e-mails.


           and stock tips that might be something your broker signed you up 
for, but you would like to see an authentication header to help you decide 
whether to un-subscribe or report it as spam.

Someone else signs me up without me asking?  Obviously not a properly
managed mailing list (confirmed opt-in).  Who says it was my broker signing
me up?

Also: SPAM!

Here I would side with you Alex. Stock tips? There lies more scams and
trickery (and lies...) than any area of commerce since impotence treatments.



If I leave my email address with somebody because they need to inform
me about delivery of my new computer, and they then use it so send me
ads for their new and improved car insurance product: SPAM!

All examples you mentioned, and the extra one I did, have one thing in
common:  they are UNsollicited.  I added the extra example to show that
knowing each other does not necessarily mean it is OK to send ads.

Interestingly enough, I have never encountered this sort of situation.
Of course, I pay attention to the checkbox (that is nearly always there)
that asks if it's OK for them to send "related" e-mail. For 90% of
businesses the answer is *no*. If there isn't such a checkbox, I use a
tagged address. I haven't gotten spam to *any* of those tagged addresses
yet.

Maybe I'm just lucky, but it seems to me that the bad actors in this
game are more than ready to identify themselves as such by going around
the rules to begin with rather than trying to appear like they are
following the rules. This is why I am a big fan of technical compliance
checks (such as SPF) as a first level of spam filtering.

- --
Daniel Taylor          VP Operations            Vocal Laboratories, Inc.
dtaylor(_at_)vocalabs(_dot_)com   http://www.vocalabs.com/        
(952)941-6580x203
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