I don't consent to 1) and I don't consent to 2). I do not see any
difference.
Ah, but some people *do* consent to 2), and they would like to receive
the weekly cheez-wiz recipes that they've otped into.
The *ONLY* difference is that the people behind "legitimate marketing
stuff" make campaign contributions, and there's less liklihood of the
"legitimate" spam advertising stuff that's blatantly illegal. Folks,
it's about *CONSENT* not *CONTENT*.
False. The difference is that legitimate email marketers try pretty
hard to only send mail to people who want to receive it. Just because
you don't want to know what's on sale over at piggly wiggly doesn't
mean that I don't. In fact, I subscribe to somewhere between one and
two dozen separate email marketing streams right now.
Legitimate honest-to-goodness email marketers exist, and while they aren't
always perfect, they can do a pretty damned good job. I can count on
one hand the number of unsolicited messages I've received from Digital
Impact in the last few years, for example, and I never got a single
piece from my former employer. That's not just because I worked there...
none of their clients ever brought in a dirty list that I was on.
I consider that quite remarkable, since my various email addresses have
been well-publicized over the years.
An opt-in email marketer who tries very hard never to send unsolicited
email, and who responds promptly and correctly if there is an
occasional screw-up, is not a spammer.
I will grant you, however, that there's a decent-sized grey area in
between hot-teen-lolitas spammers and the best of the bunch.
-Patti
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