At 07:32 PM 2/21/2005 -0600, Dennis Olvany wrote:
Why do we even need to bother with concessions for forwarders?
The key to success in changing the culture around internet spam is the
smoothness of the adoption process for the new methods that will finally
end spam. People have given up and now accept spam as the cost of using
email. They won't tolerate disruptions in their daily routines, because
they don't believe any good will come of it. Too many past promises have
been broken.
The problems are not technical, but social engineering. Everything from
mail server programs to the use of blocklists must change in small
increments, with each increment offering a benefit to the adopter which
exceeds the cost. A new domain-rating list should not be used immediately
as a blocklist, but rather to generate a domain-rating factor, which can be
used by a spam filter along with the traditional content-based
factors. Gradually, as the lists improve, the weight of the domain rating
factor can be increased.
Eventually the domain-rating lists will be such an important factor that
everyone will have to pay attention. At that point, we can expect a rush
as ISPs hire consultants to help them stop their outgoing spam, and
forwarders figure out how to make the much simpler changes that they need
to make.
Meanwhile, I have to rely on forwarders like ieee.org, and pobox.com to do
the best they can with what they have. I have to make a few concessions,
like putting them on my whitelist.
-- Dave
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