On Fri, 28 Mar 2003, Kee Hinckley wrote:
At 6:11 PM -0800 3/27/03, william(_at_)elan(_dot_)net wrote:
Opt-out will not be effective all by itself.
Of the proposals we have seen so far, which would change the dynamics
of opt-out as I've described them?
The proposals offered so far are incomplete, that is why we all can not
decide on any one... But I'll tell general solution:
1. We stop forgeries of mail headers and force all senders to reveal
their name (but that I mean source, not actual name for personal emails,
etc).
2. We provide means for mail servers to authenticate in such a way that
spammer can not easily change just their domain or their ip and begin
sending email again (they'd soon be detected and their mail server
blacklisted).
3. Law outlaws sending unsolicited commercial email
4. ISPs use filtering to get rid of unwanted spam that may still path
through the cracks (i.e. spammer got new mail server and it has not been
blacklisted yet or they hijacked the server, etc. etc.)
This leaves commercial opt-in email lists where company is setup as real
business that does not hide itself and they get permission to send user an
information on their product (airline ticket offers) but you do not want
to receive "extra" advertisements of credit card offers as you're not
interested in that. This is where opt-out system comes in and helps,
it regulates commercial email and forces them to respect your wishes.
Now the system I described allows for automated white-listing of certain
commercial emails where users want to receive them - that will help on
filters and allow them to be more effective and have less false-positives.
--
William Leibzon
Elan Communications Inc.
william(_at_)elan(_dot_)net
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