ietf-asrg
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Re: [Asrg] Proposal for Opt-Out

2003-03-27 23:22:16
On Fri, 28 Mar 2003, Kee Hinckley wrote:

At 6:11 PM -0800 3/27/03, william(_at_)elan(_dot_)net wrote:
Opt-out will not be effective all by itself.

Of the proposals we have seen so far, which would change the dynamics 
of opt-out as I've described them?
The proposals offered so far are incomplete, that is why we all can not 
decide on any one... But I'll tell general solution:

1. We stop forgeries of mail headers and force all senders to reveal 
their name (but that I mean source, not actual name for personal emails, 
etc).

2. We provide means for mail servers to authenticate in such a way that 
spammer can not easily change just their domain or their ip and begin 
sending email again (they'd soon be detected and their mail server 
blacklisted). 

3. Law outlaws sending unsolicited commercial email

4. ISPs use filtering to get rid of unwanted spam that may still path 
through the cracks (i.e. spammer got new mail server and it has not been 
blacklisted yet or they hijacked the server, etc. etc.)

This leaves commercial opt-in email lists where company is setup as real 
business that does not hide itself and they get permission to send user an 
information on their product (airline ticket offers) but you do not want 
to receive "extra" advertisements of credit card offers as you're not 
interested in that. This is where opt-out system comes in and helps, 
it regulates commercial email and forces them to respect your wishes.
Now the system I described allows for automated white-listing of certain 
commercial emails where users want to receive them - that will help on 
filters and allow them to be more effective and have less false-positives.

-- 
William Leibzon
Elan Communications Inc. 
william(_at_)elan(_dot_)net


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