On 24 mar 2006, at 18.07, Hallam-Baker, Phillip wrote:
If I am going to send a copy of a $200 million action movie to a
viewer I am
going to expect to be paid for that. The viewer is going to expect
a high
quality viewing experience. The problem is that the bandwidth they
subscribe
to for Web browsing purposes may not be great enough to support
that viewing
experience.
If I am charging $8 for a movie I might well be willing to pay
$0.50 to the
carrier as a distribution fee in exchange for access to high
bandwith pipe
for an interval.
See the document Geoff sent a link to.
The way it works is that IF the end user want to be able to see high
quality movies, he need to buy a good quality Internet Connection.
One with good quality on the connections all the path that "the
receiver pay". The company sending the movie have to pay to get
quality for the full path that "the sender pay".
What does not work is to route money over the Internet. It has never
worked.
The problem is that end users today pay for low quality Internet
access, and then ask why they do not get high quality.
Where we have a problem is when the access provider that have a bad
quality packet exchange relation with some other ISP is also
providing a video service. They the bad quality is used as a lock-in
tool to keep the customer. I.e. there are many access providers/ISP's
that have no interest what so ever to sell "good quality
interconnect" to other ISP's. There is not enough economical force
behind building it.
Only path forward is, I think, that end users start to demand better
service, and the ones that do are prepared on paying more. Like "if
you just want broadband, buy blue service, but if you want better
quality, buy red service" tied together with "to be able to use our
movie distribution service, you need a broadband access of at least
red service".
Then the market can show how many consumers want that better service,
they pay more, and that money can be used for creating higher-quality
interconnect.
Patrik
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