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Re: FTC: we need sender authentication before "Do Not Spam" can work

2004-06-16 12:11:27
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Onsdag den 16. juni 2004 20:44 skrev Jonathan Gardner:
I don't see your point.
Do-not-spam lists, commercial or governmental, are relevant only in
that we can't have them until we have accountability.

USA is usually not afraid to build in accountability in their laws, no 
matter if it only hits a few of those guilty at violating the laws.

It's this accountability that I'm afraid of - try to imagine that you 
want to send an e-mail to 10,000 customers, and 2 of those live in a 
country where you e-mail is illegal - at the end of the year, the 
number of countries you can travel to, without getting arrested, will 
be much smaller than when you began sending out e-mails.

I prefer a situation where you can send out e-mails, and people can 
then blacklist you, whitelist you etc. SPF is an important tool for 
achieving this, because all serious bulk (nonspamming) e-mailers will 
publish SPF records, so that people can whitelist and blacklist very 
precisely.

Currently, e-mail programs like Mozilla make it easy to mark e-mails 
as spam or ham, but I'm quite sure, that future e-mails also make it 
as easy to mark e-mails as blacklisted or whitelisted if the e-mails 
comply with the published SPF record. Popfile has something similar 
called magnets, although it doesn't know the concept of SPF, yet.

Lars.

- -- 

Surftown
European shared hosting provider
http://www.surftown.com/
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