From: Koen Martens
Sent: June 17, 2004 5:43 AM
Subject: Re: [spf-discuss] FTC: we need sender authentication
before "Do Not Spam" can work
"... The best thing is simply not to send out
bulk email."
I appreciate the guidance.
However, since I send solicited bulk email, which
is worlds apart from unsolicited bulk email ...
the guidance really does not help.
I appreciate many are not in the marketing
business and likely consider people involved in
this line of endeavour to be the lowest of the
low. However, the reality is no matter what
business you are in, at the end of the day,
marketing and sales plays a key role.
Many individuals rely on solicited bulk email for
their livelihood. Not just those in the marketing
end, but all those who provide services to users
of business email.
To suggest we should simply shut down this whole
avenue of doing business is not realistic.
To my understanding the reason we are going
through this exercise is to retain email as a
viable tool for personal and business use.
Some people feel ... nope ... I have no interest
in seeing email being used for business use ...
and I am not prepared to do anything to
facilitate that process.
In fairness, given what has transpired over the
past 4 years, these feelings are totally
understandable.
Having an appreciation for the value to many
businesses of being able to use email for
responsible purposes, the whole situation is
tragic.
Despite these problems, I trust we can achieve
the goal of ensuring the continued viability of
email as a means of communication for all
responsible users.
As to the issue of whether folks want to receive
solicited business communications or not, it
seems based on the approach being developed, the
debate will resolve itself.
Receivers will have the choice of adopting either
the "acceptance" or "rejection" model as to
receiving email, depending on the receiver's
preference.
Hopefully, once the overall model is put in
place, this will allow email to remain a viable
business application for solicited emailers,
whether one person operations or multi-nationals,
but then only time will tell.
John Glube
The FTC Calls For Sender Authentication
http://www.learnsteps4profit.com/dne.html
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