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Re: FTC: we need sender authentication before "Do Not Spam" can work

2004-06-18 04:35:25
John Glube wrote:
From: Koen Martens
Sent: June 17, 2004 5:43 AM
Subject: Re: [spf-discuss] FTC: we need sender authentication
before "Do Not Spam" can work

"... The best thing is simply not to send out
bulk email."

I appreciate the guidance.
However, since I send solicited bulk email, which
is worlds apart from unsolicited bulk email ...
the guidance really does not help.

I agree with you entirely here, and so should everyone else on this list since this list itself is a perfectly good example of solicited bulk email. If mail is solicited then it is not spam, full stop. It doesn't matter if the content of the email is technical or marketing-related. Spam is about conSent, not conTent.

Unfortunately many commercial bulk mailers do not exercise proper due diligence about whether or not the mail *is* actually solicited (e.g. by confirming with the address owner that it really was them that typed the address into a "sign up" web form). That, I think, is where many bulk mailers run into trouble.

Paul.


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