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Re: [Asrg] 7.c Mass Mailers, reliability, and lack thereof

2003-03-28 10:22:28
pattib(_at_)gammon(_dot_)com wrote:
Legit email marketers are pretty far away from the millions-of-
addresses CDs ...  They don't always follow anti-spam best
practices, and sometimes they even screw up, but in general, legit
email marketers will try pretty damned hard not to send mail to
people who don't want it.

  The 'legitimaate' emails would appear to satisfy the following
criteria:

 a) send a lot of email
 b) are willing to publicly state who they are, and why
    they're sending the email
 c) are willing to remove people from their lists
 d) try to have only 'opt-in' lists


  The amount of mail from bulk emailers who *don't* satisfy all of
those criteria is probably a thousand, to a million times worse than
the amount of mail from bulk emailers who do satisfy those criteria.

  Spam solutions should affect 'legitimate' bulk emailers as little as
possible.  But if we can agree on that, the "problem" of email from
bulk emailers is so small that it's irrelevant to the discussion about
spam.

  Alan DeKok.
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