On Monday, Apr 28, 2003, at 14:48 US/Eastern, Hallam-Baker, Phillip
wrote:
I think you are being too definitive about the ESPC people.
In particular one of their issues is that there is no way they have at
present to tell whether a list a customer gives them is genuinely
'opt-in'
or not.
Sure there is. Make the provider sign a contract stating that the list
is genuinely a list of people who have opted in to receive e-mail from
the appropriate organization(s). If they turn out to have lied, it's
fraud and breach of contract, and you sue them for damages to your
business reputation. After you win a few hundred thousand dollars a
couple of times, end of problem--nobody's going to risk those kinds of
damages to sell you a $1,000 database of e-mail addresses. That's how
legitimate businesses do it.
It's no different to purchasing any other database, whether it's a
database of postal addresses that turn out to be incorrect, or a
database of credit information that's spurious and costs you money in
fraud and deadbeat accounts. As always, it's up to you to make sure you
buy from a trustworthy source, and get the provider to back up their
assertions in a contractually sound manner so that you can take action
if they turn out to be scam artists.
mathew
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