spf-discuss
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Logo aka branding aka identity issue

2004-05-21 23:08:41
Hi All,

In a word - SPF "branding"  sucks.

I'm proud that I support it, and wanted to drop the logo on my web
site, by yikes - it's ghastly, and the magnifying glass idea makes
people think I'm spying on all their emails.

This needs to be fixed - seriously - we need something as
eyecatchingly sexy as the verisign "Secure Site Seal" program logo
(see http://www.verisign.com) - branding is very very important: every
time someone adopts SPF and uses the logo, it's the root of a new tree
of people who are going to find out and possibly use it too.  Every
time someone writes about it online or in a magazine, the logo is
going to catch eyes and inspire confidence and trust.

Can we do a new one?  If so - are there any artists out there, or any
ideas for what the log should look like, or "do" or say etc?  We gotta
loose the spyglass - that's one thing for sure.

Kind Regards,
Chris Drake