spf-discuss
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Re[2]: Logo aka branding aka identity issue

2004-05-25 18:25:18
dn> SPF compliance means return addresses are valid.  So how about
dn> an envelope (a rectangle) with "SPF" and a checkmark in the upper right
dn> hand corner.

Maybe Meng can ask Microsoft's design people to come up with one (or a
set of 3) trust-and-awe-inspiring logo designs for the various things
we're all trying to do - they will probably do this eventually anyhow,
so now that they're all "fired up" on this idea, but don't have any
branding at all yet - it's a good idea for them to think about it?

I see...

A) A single unified logo, somehow mentioning SPF and CID together with
   perhaps some version numbers in it, and/or
B) A set of similar logos representing each protocol version
   supported.

I'd be looking to avoid* doing business with places like Banks, payment
gateways, online brokers, etc - unless they reported these logos on
their home page - so the logos *have* to look top-notch.

* avoid because they don't protect customers against phishing, and
  therefore have an unacceptable attitude to customer security.

How valuable is a logo? I'm about to buy a Verisign certificate
(USD $900) instead of a competitor (TEN TIMES cheaper) *because* their
logo is so cool.