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On Friday 21 May 2004 11:08 pm, Chris Drake wrote:
Hi All,
In a word - SPF "branding" sucks.
I'm proud that I support it, and wanted to drop the logo on my web
site, by yikes - it's ghastly, and the magnifying glass idea makes
people think I'm spying on all their emails.
This needs to be fixed - seriously - we need something as
eyecatchingly sexy as the verisign "Secure Site Seal" program logo
(see http://www.verisign.com) - branding is very very important: every
time someone adopts SPF and uses the logo, it's the root of a new tree
of people who are going to find out and possibly use it too. Every
time someone writes about it online or in a magazine, the logo is
going to catch eyes and inspire confidence and trust.
Can we do a new one? If so - are there any artists out there, or any
ideas for what the log should look like, or "do" or say etc? We gotta
loose the spyglass - that's one thing for sure.
How about an authority figure -- like the logo at airports for immigration
or customs?
Or, we can emphasize that we'll prevent fraud: How about a big red screweye
on top of the silhouette of a shady character in an overcoat? "SPF fights
fraud" or something like that.
- --
Jonathan M. Gardner
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