spf-discuss
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RE: Logo aka branding aka identity issue

2004-05-29 18:36:51
Hi everyone,

I put together a page with some logos ideas:
http://arneill-py.sacramento.ca.us/spf/spflogos.asp
Please send comments.


1. Logo from Alex van den Bogaerdt:

Needs to be reverse-engineered to antialiased large size. This will
require several hours of Photoshop, I'll see to it next week.
As an improvement, I will add two arrows going trough the SPF letters
from left to right highlighting the process of being validated while
going through SPF.


2. Envelope and magnifying glass:

There were several issues with the existing files:

   - Transparency: the files were stored as PNG-24 and Internet
     Explorer does not support transparency with this format
     (IE displays a gray background instead). Changed to GIF.

   - Changed red color to matching red from the wax seal.

   - Added envelope edge within the magnifying glass. This
     Re-enforces the optical illusion.

   - Apparently it was not clear that the area within the magnifying
     glass was the sender's address to everyone. Changed the graphic
     for the word "FROM".


3. Wax Seal

   - Added cast shadow.

Michel.



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