Rodney's list immediately showed why no-one will ever accept a
global opt-out list: within a week, domains comprising on the order
of 60 million email address had opted out.
Actually opted out, or had someone wrote a program to do it?
Actually opted out. SafeEPS accepted domain-wide opt-out and as
I recall, the first two entries were from aol.com and hotmail.com,
legitimately sent by network managers there.
Massachusetts has a new opt-out web interface for phone spam. It
verifies the phone number using your address. Writing software to
opt-out virtually everyone in the state would not be that hard.
That could be a problem in theory, but is it in practice? Here in New
York there's a very successful do-not-call list with web sign up at
www.nynocall.com. I've never heard any complaints about fake entries
on this or any other do-not-call list.
I assume that's why opting out of phone spam (the marketing opt-out
list, not the one the feds are setting up) is free if you send them a
letter, but costs $5 if you do it on-line. Authentication by level
of effort. Although the claim is that the $5 is to cover costs.
That's the DMA's TPS list. They charge the $5 purely to discourage
people from signing up. Authentication has nothing to do with it; if
they get a paper letter purporting to be from you they'll put your
number (or any numbers listed in the letter) into the TPS, no
questions asked.
In any event, for reasons I outlined in a previous message opt-out
lists for phone and paper mail are a bad model for e-mail, and I don't
know anyone who's pondered the issue for very long and still thinks
that lists of addresses not to spam are workable.
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