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Re: [Asrg] Position paper, in zipped HTML

2003-03-16 20:55:05
Chuq Von Rospach wrote:

Actually there's a problem with global opt-out lists.  They're global.

For instance. Does my putting my address on one keep Adobe from sending me the product updates I asked for? And if not, what keeps every other company from claiming some prior business relationship.

I think this is a key point. there's a group of people who see all e-marketing stuff (company to user in some form or another) as junk mail to be nuked, just as there's a group in the paper world who see paper junk mail as something to be dumped (even though in the paper world, the commercial mailings subsidize a lot of the postal service costs).

Much simpler than that. "opt-out", whether global or otherwise, is clearly only intended for unsolicited email. Why would opting out of unsolicited email affect that which you have solicited?

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