Re: [Asrg] Position paper, in zipped HTML
2003-03-16 20:55:05
Chuq Von Rospach wrote:
Actually there's a problem with global opt-out lists. They're global.
For instance. Does my putting my address on one keep Adobe from
sending me the product updates I asked for? And if not, what keeps
every other company from claiming some prior business relationship.
I think this is a key point. there's a group of people who see all
e-marketing stuff (company to user in some form or another) as junk mail
to be nuked, just as there's a group in the paper world who see paper
junk mail as something to be dumped (even though in the paper world, the
commercial mailings subsidize a lot of the postal service costs).
Much simpler than that. "opt-out", whether global or otherwise, is
clearly only intended for unsolicited email. Why would opting out of
unsolicited email affect that which you have solicited?
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