On Wed, Mar 26, 2003 at 11:04:58AM -0800, Chuq Von Rospach wrote:
On Wednesday, March 26, 2003, at 10:28 AM, Brad Templeton wrote:
Precedence: bulk; relation=customer; count=10000
Would be how you tag a mailing to customers.
the e-marketers would have an issue with disclosing sizes of mailings.
That'd be hard to fly. Besides, what about personalized stuff? Less and
less of the legitimate e-marketing stuff is bulk any more, so a good
argument for count=1 exists, even if it's going out to 10,000
individuals, or 100,000.
Sorry, I drafted these plans many years ago so I didn't give a complete
description on them. I actually am not supporting tagging at this time,
simply suggesting that if you are going to do it, these are possible ways
to do it. (What a nice guy I am :-)
My 5 year old essay, which I need to revise because I no longer endorse all
of it is at...
http://www.templetons.com/brad/spume/tag.html
However, the key point is that when I use the term "bulk" in dealing with
spam I normally use it from a human sense, not a technical sense of
"identical messages."
What matters in the definition of bulk is did a human being command a mass
mailing. Even if each message is different in some way, personalized to
the customer, it is still a mass mailing.
It is a more interesting question if, "Ok, sales staff, I want you to all
write personal thank-you letters to all of your customers, and don't cut
and paste text in any of them" is a mass mailing or not. Fortuantely it's
rare enough (and inherently low volume enough) that I am not worried about
including it in definitions.
However, "Have the computer send a mailing to all customers with recommendations
based on their past purchases" is a mass mailing, even though each message
is different. It's not a spam, though, because these are customers.
But "Grab a database from Experian with demographic data on each person, and
customize a message to them based on what is known about them in the databases"
is a mass mailing and it is a spam.
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